The impressive ads from Idea Cellular with the tag line 'Walk and talk' has many lessons to impart. Most of these lessons have been lucidly disseminated by Abhishek Bachan in the ad itself.
However, we can learn one more rich lesson specifically from the tagline.
Many years back, while my fascination for HR was growing, I asked an HR expert about his opinion on how to resolve conflict?
He gave a quintessential HR answer to it saying "Get both the parties to face each other and let them talk(& listen) their way to the solution".
It did sound sacrosanct then but with all due respect the HR expert, I would dare to modify his statement "Get both the parties to walk alongside and let them talk (& listen) their way to the solution".
There were a few triggers to this thought. One being the idea cellular ad with the above mentioned tagline but more importantly this TED video where William Ury, Senior Fellow, Harvard Negotiation Project speaks about 'negotiation' under the theme "the walk from 'no' to 'yes' ".
According to him one of the basics in negotiation is to identify the third party who can always remind the two parties at loggerheads about what is at stake?
It also explains how walking side by side with the two parties (symbolic) while finding the resolution is more effective instead of facing them in opposite direction.
Walking side by side is symbolic of moving in the same direction towards the persuit of finding a resolution instead of facing each other which is symbolic of confrontation.
Most certainly a simple technique which should not be overlooked.