Talent Branding

The word 'Brand' seems to be a very familiar cell in the marketing DNA but with the growing capitalist nature of our job,life and the thought process; we somehow can very easily associate Brand with anything which has a keen consumer market. Be it a familiar FMCG,Movie,Book,Educational Institution to the more new age products like thoughts[in the form of blog],networking[Orkut,Face Book],Career[IT,BPO,KPO] etc to the more recent but ever existing product called 'Talent'.

It's overwhelming to see my aspirational domain area getting more market savvy or for that matter even Tech Savvy like 'SAP HR Process'.

Now let me justify the chemistry between 'Talent' & 'Brand'-

*In the marketing domain we serve the external customer & in the Human Resorce domain we serve the internal customer. Afterall we both serve 'customers'. Though we need to be a little more clearer about the products and services we serve to the internal customer.

* Talent is the hottest selling entity[ Sorry!!!! for using the word 'entity'.Thanks to my vocabulary constraint...he...he...he] in the corporate market. In other words 'job hopping' is ever increasing because of 'personal reasons'[We know exactly what personal reasons actually mean...Don we????].
So the demand & supply of talents is either getting a thrashing in the wrong place in terms of quantity or quality of talents.

So according to my knowledge bandwith [Thanks to my B.B.A from MCC, my common sense and my keen interest in people] I feel anything which qualifies to be in the realms of demand & supply inturn can be or rather must be catapulted to a more respectable height through the propeller which is branded as 'Brand'.

*Yesterday after watching the trailor of Om Shanti Om, I was in my Half Karmic state [day dreaming state] thinking about the way this movie was getting promoted or in other terms' 'marketed''. I recently read in the internet that it has already made crores before it's release itself. Now what makes this movie a success before it's release itself. With all due respect to all other propellers of the movie like the experimental Farah Khan, gorgeous Deepika Padukone[my collegues latest crush], the supporting cast,behind the scene people; I still feel it's Shahrukh[known as SRK] who is the most powerful catalyst of the movie.
Or should I say SRK the 'Brand' as it was quoted by someone once that in bolly wood only the popular three letter word S** and SRK sells. The movie's USP is SRK and he has reinvented his brand with a new USP in itself called 6 pack abs. Probably SRK will be giving more contribution to health and fitness for our youth [I am a part of it too:-)] than any fitness guru has ever done in this country.
We are here discussing about a 'BRAND' called SRK and even a 'TALENT' at the same time.
Talent Branding is not new in bollywood, it was there in Sholay too. Don we all still remember the brand called 'Jai','Veeru',Basanti,'Gabbar','Thakur Baldev Singh ',Radha'.The brand 'Sholay' in itself had brands like them. And all these brands were as big if not bigger than the parent brand 'Sholay'.
If your company has the guts and I repeat the word 'GUTS'[ I am completely in my senses while using the word] to create such talent brands then only the company's brand would be a long lasting flourishing success.But be careful you kick out the Gabbar Singhs[not literally] and tightly hug[literally] the super hero brands of your company.

Earlier this month we celebrated the first year anniversary of our rocking team in our esteemed company. The certificates of excellence which were presented to us had our names written on it along with a lovely title for each of us. Mine read as 'Saikat, The Perky Pundit'. It really made me happy but I am sorry for self promoting myself this way[ But why should I feel sorry,afterall I am just promoting the brand in the making called 'Saikat Saha']

Wishing all you Human Resource Superstars a very happy,safe and prosperous Talent Branding

-Saikat Saha[A wannabe Human Resource Superstar]