October 21, 2010

Game for testing your 'employer brand'?

I have been invited for the SHRM India monthly meet to be held in Chennai tomorrow evening and the theme to be discussed is 'Employer Branding'. Would like to share a few innocent pre discussion thoughts on the topic.

Here are a few questions a business leader might ask himself to test his company's 'employer brand'(Answers should not be on a likert scale. A plain 'yes' or 'no' would suffice):

  • Do people join your company to 'build a career' instead of just having a mere job?
  • Do they market the success of their company as if it's their own?
  • Do your employees get riled up when the company's brand becomes a victim of unjustified critisicm?
  • Does your employees always look for the next 'big or small' oppurtunity to talk about their company with great enthusiasm?
  • Does your employees take a major onus in ensuring that the new recruits get fitted into the company's proud organizational fabric?
  • Can your employees find a world of oppurtunities, moments & friends within the company which they can cherish?
  • Is your company able to attract the talented yet passive job seekers in the market with minimum visibility?
An 'Yes' to each of the 7 (a spiritual number according to numerology) questions might make your 'employer brand' an incredible brand :-)


Meera said...

Very similar to Gallup's questions ;)

Wassup!? It's me again after a long hiatus!

Saikat Saha said...

@Meera: How are you??? Happy Diwali...I do not blog that often these days...busy with work but loving it...

John Papers said...

This is amazing list like the previous one..
Can you write more about"Game for testing your 'employer brand'?"..
I am making a list of the
"Game for testing your 'employer brand'?"..