Game for testing your 'employer brand'?

I have been invited for the SHRM India monthly meet to be held in Chennai tomorrow evening and the theme to be discussed is 'Employer Branding'. Would like to share a few innocent pre discussion thoughts on the topic.

Here are a few questions a business leader might ask himself to test his company's 'employer brand'(Answers should not be on a likert scale. A plain 'yes' or 'no' would suffice):

• Do people join your company to 'build a career' instead of just having a mere job?
• Do they market the success of their company as if it's their own?
  
• Do your employees get riled up when the company's brand becomes a victim of unjustified critisicm?
• Does your employees always look for the next 'big or small' oppurtunity to talk about their company with great enthusiasm?
• Does your employees take a major onus in ensuring that the new recruits get fitted into the company's proud organizational fabric?
• Can your employees find a world of oppurtunities, moments & friends within the company which they can cherish?
• Is your company able to attract the talented yet passive job seekers in the market with minimum visibility?

An 'Yes' to each of the 7 (a spiritual number according to numerology) questions might make your 'employer brand' an incredible brand :-)