More on 'Employer Branding' lessons from SHRM India Monthly meet

I am keen to share a few learnings I recieved on 'Employer Branding' from Mr P Ravishankar, Chief Human Resource Officer, Mahindra Holidays & Resorts India Ltd during the last SHRM India Meeting held two weeks back.

Following are my key learnings:

• Employer Branding is essentially the reinforcement of Company's values.
• Key messages that the HR function can transmit using company's employer brand are: Redifination of leadership competencies, living your core values,redefination of performance,renewed code of conduct & governance.
• How you drive change in your organization, community and the ecosystem is also a major value lever of your 'Employer Brand'.
• In the persuit of branding one should remember to 'balance' both internal and external employer branding.